For Immediate Release

Clare Durrett: 504-450-4677
Suzanne Alford: 504-581-7500

The Ice Bucket Challenge Returns in August 2015

Team Gleason spent 200% of the money raised from the 2014 Ice Bucket Challenge on equipment and technology for those living with ALS:

Steve Gleason commits to raising more ice buckets, to help more people


NEW ORLEANS – July 10, 2015 – Everyone today laments the effect technology is having on our per- sonal relationships—that we are becoming more and more disconnected from each other as digital machines become more and more connected to each other; that we are losing touch with what makes us human; that we don’t talk to one another anymore.

!But if you have ALS, there will come a point where you cannot talk to anyone anymore. Where the dis- ease will come for your voice, just as it comes for your hands and your legs and your lungs. And at that moment, a machine can be the most human thing of all.

Because with existing assistive technology, people with ALS can speak their minds. They can say thank you to the person who feeds them. They can tell a son how proud they are, or a daughter what she needs to know about this world. They can share a word with the love of their life… even if that word is goodbye.

Imagine all of the emotion that comes with having your body slowly attacked from the inside while your mind stays biologically unaffected. Imagine what that brain could teach us about life and death, faith and perseverance, truth and love. Not to mention medicine and treatment. Imagine the secrets they take with them because they cannot afford the machine that will give them a voice.

During the 2014 Ice Bucket Challenge, Team Gleason had over 18,000 donors and raised nearly $1 million. Team Gleason is proud of these contributions, but to give you some perspective, that number is less than half of one percent of all the money raised during last years Ice Bucket Challenge. Since last August, Team Gleason has donated nearly $1.8 million worth of technology and equipment to people with ALS so that they can communicate with family, friends and caregivers. That is nearly double their Ice Bucket funding. Additionally, Team Gleason anticipates spending $2.4 million by the end of the year due to the increase in requests for technology because of changes within Medicare. The groups funds are quickly depleting, but they arent backing down to help those with the greatest need. Every dollar donated to Team Gleason will have a measurable and immediate impact on people with ALS.

“Team Gleason has spent every dime donated to us—and then some—so others do not have to keep their love, gratitude, hope and anxiety to themselves. Our mission is to assist them right now, because right now is all they have.” said Executive Director, Paul Varisco

The group is launching the Give the Word campaign to coincide with all their Ice Bucket Challenge activities that will begin August 1, 2015. Founder, Steve Gleason, and his team have some unique ice bucket plans to inspire the public to give specifically to Team Gleason so others will have a voice. And, the team wants to encourage as many people, groups, organizations, teams, etc to step up their game this year to rival the splash made in 2014.

“By donating to Team Gleason, you are giving lost moments back to family and friends affected by ALS,” said Blair Casey, Team Gleason’s General Manager. “You are giving them back the words, ALS had taken away. What is a word worth? To people with ALS, it’s everything.” #GiveTheWord

About Team Gleason
Steve Gleason will always be remembered for his blocked punt on the night the New Orleans Super- dome reopened for the first time after Hurricane Katrina. Steve played for The New Orleans Saints from 2000-2008. In 2011, Steve was diagnosed with Amyotrophic Lateral Sclerosis (ALS), considered a terminal neuro-muscular disease. Steve is determined to inspire others by continuing to pursue life ad- ventures despite his diagnosis, and has challenged the worlds of technology and science to foster and identify their most promising developments. Steve and his friends and family started Team Gleason to raise funding to empower those with ALS to live a rewarding life through innovative equipment and technology, to generate public awareness for ALS by providing and documenting extraordinary adven- tures, and to create a global conversation around ALS to ultimately find a treatment or cure.